How To Increase The Perceived Value Of Your Goods And Services!

Increasing the perceived value of your goods and services is 
one sure-fire way of making more money, right? After all, 
perception is reality and increasing your perceived value 
lets you easily charge more money.

But for some people this just isn’t an easy thing to do. 
Many entrepreneurs get “stuck” when it comes to asking for 
money, or asking for more money.

Here’s one way to get around this — hopefully you’ll be able 
to use it.

If you’re ever stuck for an analogy about your prices, or 
about part of the process of what you do, a good rule of 
thumb you can always fall back on, is to use medical 

For example, “Sure my copywriting fees are high — but let 
me ask you this: Which doctor do you want performing heart 
surgery on your life — the “cheap” doctor… or the guy 
who’s charging you a premium for his services?”

If you really want to be dirty, you can say “If your son or 
daughter needed open heart surgery… which doctor would 
you want performing the operation — the guy who was 
charging the most money… or the “discount” heart 

Or how about this one, “Once we meet, I’ll ask you a series 
of questions about your background and how you came to 
develop your current thought processes. Kind of like when 
you go to the doctor for the first time and they ask you all 
sorts of questions about your health… your parents 
health… what kind of foods you’re eating… and your 
fitness and lifestyle habits.

Make sense?”

Why is using “health care” such a safe bet?

Simple: It’s something absolutely every single 
person on the face of this earth, who lives in an 
industrialized country… can relate to, and for many 
of your prospects, you’ll also be touching a nerve with 
it since health is such a critical issue.

And “bonding” with your prospects is one of the most important 
“inside secrets” to making your sale.

Now here’s something exciting: Tomorrow, my family and I 
are moving across the state to the Tampa Bay area.

So if you don’t hear from me for a few days, it’s because 
they DIDN’T install my broadband and my electricity WASN’T 
hooked up like they told me it would be.

One thing I’ve discovered (besides “moving sucks”) is that 
I’m excited about exploring a completely new area. It’ll be 
like a new adventure for us.

Figuring out where to go… and what to do… (and where to 
NOT go and what NOT to do) is something I’m looking forward 
to doing, especially with my wife and kids.

Just think, how many times in your life does “finding a new 
restaurant” become something you’re looking forward to?

And since every day you wake up is kind of like the first 
line of the first page of whatever it is you’re writing… 
I’ll bet you a dollar to a hole in a donut, that on this 
adventure… I’m getting ready to write… some very 
powerful… best-sellers.

How Much Do You Charge For Your Goods and Services?

How Much Do You Charge For Your Goods and Services?

It’s one of the most basic, yet most elusive questions asked in all types of businesses. Of course you want to make money, but you also want to set prices at a reasonable rate so that you will not lose business. So how do you strike that balance? How do you calculate pricing for products and services offered through your business? How do you determine a rate that is right for all involved?

Business First

The first thing to remember when setting prices for goods and services is that you are in business to turn a profit – not just to be a nice guy or girl, but to make money. If you do not set your prices at a rate that allows for profitability after expenses, you do not have a profitable, sustainable, business, and success in small business will always be unachievable. If you’ve set the bar too low, you’ll be out of business within months.

Clients and Customers Second

Naturally you cannot completely ignore your clientele and customer base when setting your prices. Whomever your target audience is, your prices must reflect a cost that can be supported by that market segment. However, if you do your research and give value for the money, you should have arrived at a cost sustainable by your group.

Tips for Setting the Pricing Bar

Let’s take a look at the actual process of setting prices for products and services. Use these tips and market factors to help you arrive at a competitive pricing structure.

– First, research the competition. Get a clear view on the prices they are charging, and where your offerings can fit in along the spectrum. Use averages as a basis, and adjust up and down according to additional or lesser value (based on factors such as those following).

– Decide how to charge. Are you looking for an hourly rate or a project-based rate? Is it a unit or wholesale price you are offering? Evaluate your product, experience or skills. In service-based industries, generally speaking, an increase in experience equates to a higher fee for service.

– Account for all variables. If there is something your product offers that another doesn’t, increase to reflect the value. If there are additional costs involved for shipping, marketing and so on, add those in too. For service-based businesses, consider all the small variables that might impact pricing. If you offer additional services, compensate for them. If clients expect add-ons, build a fee structure that allows you to recoup revenue.

– Allow for overheads. Determine how much of your business’ overheads must be supported by individual sales. Build that fractional amount into your pricing.

– Build in profit. After carefully evaluating the competition and all expenses, set a base price and then build a profit-margin into it. Determine how much profit you will be satisfied with and set your price accordingly.

Justification through Value

The one factor to always keep at the forefront of pricing is value. To be clear here, this is not about justifying your price. Your price will be justified if you have set prices fairly, based on the true value of your goods or services. Focus on the value you deliver, set a reasonable, sustainable fee, and be confident that you have served the greater good of all involved.

How To Find a Good Marine and Boating Specialist?

How To Find a Good Marine and Boating Specialist?

Transportation is a very important aspect of our lives. To get from one place to another is a basic necessity, but to do it in comfort and luxury is a sign that you have ‘arrived’ in the world. It’s every rich man’s (or woman’s) dream to own a boat at some point in their lives, as it symbolizes that they are able to conquer the sea and thus, regions unknown. Nevertheless, boat maintenance can be quite a hassle and also put quite a big hole in your wallet, as the parts are not cheap and not easy to find. Many boat owners tend to stick with the most professional boat repair and maintenance they can find, creating a symbiotic partnership whereby both parties benefit strongly from this arrangement. As is known in this industry, good service begets customer loyalty.

A good marine service maintenance specialist would have extensive experience in providing the maintenance service. If they are dedicated in customer service, they would even offer mobile boat repair services by bringing their services to any dock, marina or home in the area if customers require them to do so. A good marine service maintenance specialist would not aim to make the highest profits possible but instead have sincere interest in helping less knowledgeable boat owners to maintain and take care of their precious marine investments.

Not all marine maintenance specialist offer wet & dry slips and storage, fuel dock, marine services. You might need to look around for one that does so, but it is certainly handy if your marine service maintenance specialist can do all those for you. Another tip that can help you to select a good specialist is to check if they are certified by Yamaha and Verado. If they are, then you know your boats are in good hands.

VoIP Providers – How to Choose a Good Service Provider

VoIP Providers – How to Choose a Good Service Provider

Switching from the conventional type of communicating – through public switched telephone network that is – to something that entails faster and more efficient communication like VoIP technology is one of the many ways in which businesses can stay ahead of a competition. There is a great need for businesses to make use of such innovative technology especially nowadays when competition among businesses in all industries has gone tougher. The VoIP technology, or Voice over IP technology, allows businesses to make voice calls over the internet, making it easier for them to communicate to their investors, business partners, and employees. However, to ensure successful use of this nifty technology, companies need to know what to look for in a good VoIP software and hire the best VoIP providers available.

If you search the internet, you may be surprised to see hundreds of VoIP providers all offering exciting VoIP features and claiming to offer their services at the best and most affordable price. This though is sure to make your selection more difficult and challenging. To find the best VoIP provider, there are certain factors that you need to keep in mind.

Voice quality and reliability are two of the most important factors that you need to consider when selecting a VoIP provider. A good VoIP provider is able to ensure smooth communication consistently. Audio should be loud and crystal clear with minimal noise or none at all during the call. There should also be no delays, but if ever there is, voice lag times should be minimal.

Also, choose a VoIP company that provides different communication tools for the business. These include bonus features that allow you to make conference calls, voicemails, call forwarding and call waiting, and even tools that allow you to make long distance and international calls if your business has branches or customers across the country or the world.

Fourth consideration is the monthly VoIP fee that the provider charges. Never make the price of the service your top priority. Remember that higher VoIP fee doesn’t mean topnotch service while lower fee is poor service. Evaluating the different services and features and determining whether the price is reasonable or not are the things that you can do to ensure you get what you pay for.

Fifth consideration is the technical support that a VoIP company is able to provide. For many companies, particularly those that are new to VoIP technology, technical support from their VoIP providers can be very beneficial. No one really knows when problems and issues regarding the VoIP software can occur so it remains best to have people ready to assist when these arise. Good providers have 24/7 customer support associates who are happy and ready to answer customer issues and concerns. Some providers may charge for this type of service, some may not.

The sixth consideration is the security, confidentiality and privacy of every conversation made, be it a short phone call or hours of conference calls. The best way to determine this important aspect of VoIP is to talk to your prospective company’s customer service representatives or check out its website and read its service plans.

The internet is home to hundreds of VoIP providers that all seem to offer the same exciting features and services but are offered in varying fees. Choosing the best services at the most affordable price can be really daunting and challenging. However, knowing what to look for in a good VoIP provider can sure help. Consider the four factors mentioned and make sure to do a background check of your prospective company before signing a deal.

Discover Marketing Industrial Goods Online

Discover Marketing Industrial Goods Online

I have marketed many products and services online 
over the last few years. There are a ton of different 
ways to do it. Some are really useful and powerful 
and can get you a ton of traffic really quick to your 
site. These different ways range from the supposedly 
free to the very expensive.

If you want to know the truth, just about everything 
takes money. Whether you are going to outright pay for 
traffic from one of the big three search engines or if 
you are going to spend your time doing SEO- it’s going 
to end up costing you SOMETHING.

Let me explain. If you think that you are going to 
optimize your site through SEO and build all the links 
yourself, that IS going to cost you something in time 
and opportunity cost. It’s really not as ‘free’ as you 
might think.

Sites for industrial products are no different. They need 
money to get going and you need to get your money back 
from your efforts. However, a pretty good rule of thumb 
is, if it’s selling offline, then there is a good chance 
that it might sell online too.

Large industrial orders can take months to finally place, 
and my research shows that a lot of the larger business to 
business buyers use the web for research first and then to 
place an order second. Large scale purchases need more 
upfront information for one obvious reason: the magnitude 
of the sale requires more background research.

The big B2B sales process is a little different than, say 
Amazon’s where a lot of customers are placing a lot of 
small orders constantly. A Britney Spears CD or a poster 
of your favorite rock star is probably going to cost less 
than $20 and there are going to be more impulse shoppers 
out there than you might think…heck, I am an impulse 

However, if someone is going to place a $300,000 order 
for a truckload a month of fiberglass, then that potential 
customer is really going to want to take a look at all 
sorts of different companies and options before finally 
going with one main supplier.

However, all marketers and site owners should seek to 
educate their audience about their products (in my case, 
fiberglass) online and then reap the rewards for years 
to come.

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